Coleen Nolan left Loose Women panellists and viewers alike horrified after admitting to trying an unusual remedy to cellulite.
The former songstress was joined by main host Ruth Langsford, Janet Street-Porter and Brenda Edwards on Tuesday's edition of the ITV show (September 12).
And the conversation quickly took a turn, when the panel went on to discuss Jennifer Aniston's battle with cellulite.
READ MORE: Loose Women’s Nadia Sawalha halts show as she tears up and says 'I can’t talk about it'
Cellulite occurs when fat in cells increase in size and then push up against the skin. This makes the skin uneven and dimples.
Many people start to get cellulite as they get older, with many going to great lengths to hide the condition.
Loose Women panellists were discussing how they went about tackling their uneven skin, with Janet Street-Porter revealing she tried hot mud and ice as ways to get rid of hers.
Host Ruth admitted she had tried a high-street favourite to eliminate her cellulite, but even then it did not work.
Attention then turned to Coleen, who admitted she had done a documentary in 2009 on the beauty industry, which involved trying new skincare regimes.
"I had to test these things every night before I went to bed, and I got sent everything," she said.
She continued that she had been sent a relatively small jar of liquid that she believed was worth £90.
She then made her confession that left everyone in shock: "It was shark semen".
The audience immediately scoffed and exclaimed in disgust, whilst other panellists could not believe what they were hearing.
But despite the horror of applying the liquid on her face, Coleen admitted: "Beggars can't be choosers".
"I had to put this moisturiser thing on my face, and then I had to put gaffa tape to pull my face up, then moisturising gloves, moisturising socks and other creams," she explained.
When asked whether the shark semen serum worked, Coleen said: "No, it didn't. I mean, I have a cupboard full of it, but it didn't".
Nolan then took aim at the beauty industry for trying to play into people's insecurities, which is the conclusion of the documentary.
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