Kim Kardashian has exciting plans for her KKW fragrance line, with the reality star, 39, taking to Instagram to announce the news that she's expanding her range of perfumes to feature a brand new addition – in collaboration with her mum and manager, Kris Jenner.
The KKW x Kris fragrance is set to be available to buy from 15 April, and in Kim's words, is: "A woody, white floral fragrance with the freshness of freesia, creamy white gardenia and tuberose at the heart".
However, Kim wants to help out amid the current coronavirus pandemic and is giving away 20 per cent of profits from all sales from 15 April to 5 May to charity, Blessings in a Backpack.
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This relatively small charity provides food on weekends for children in America, who might otherwise go hungry. Since Kim is a mum to four young children, it's clearly a charity close to her heart.
The fragrance itself is also inspired by the unconditional love Kim has with Kris and celebrates the bond between a mother and a daughter. And while the main notes are freesia and white gardenia, you'll also find fresh hits of golden amber, cashmere and tuberose.
Kris took to her own Instagram to let her followers know about the launch, saying: "‘The bottle is so beautiful it's just a gorgeous colour and is super neutral and would be beautiful in anyone’s home – and reminds me of Kim’s home a great deal."
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Though this is the first partnership between Kim and her mum, she has previously joined forces with little sister (and beauty mogul) Kylie for a collection of the lip-shaped perfumes, as well as sisters Kourtney and Khloe for a recent, and very glamorous, Diamonds range.
If you fancy picking up a bottle for yourself you can join the waitlist now on Kim's website here, with the bottle available to buy from 15 April. It'll be retailing at $40 (around £32.50), and international delivery is available.
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