Homeware chain with over 60 stores to open in five new locations – is one coming near you? | The Sun

A MAJOR luxury homeware store is set to open five new branches over the next three months.

The White Company, which has more than 60 stores around the UK, will open shops in five new locations by the end of November, The Sun has learned.

The retailer confirmed to the Sun it is opening shops in the following new locations:

The stores in St Andrews and Hitchin will join the local high streets, while the Belfast branch will be located in a larger shopping centre.

Meanwhile, the store in Ringwood has just opened its doors in The Furlong outdoor shopping outlet.


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The store in Farnham is currently recruiting staff but an opening date and exact location are not yet confirmed.

Mary Homer, CEO of The White Company, said: "We have been pleased to see store sales return to pre-covid levels and will continue to invest in both new stores and in our customer digital experience “

The White Company is considered a luxury brand with higher price tags than some rival high street stores.

However, it regularly puts on sales across its homeware and clothing ranges with huge discounts of up to 70% off.

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The retailer is currently selling a white jade facial roller for just £12 – 60% off its regular price, making it cheaper than the same item at affordable beauty brands like Revolution.

And you can get candles, tea lights and other home accessories, as well as plates and bowls for less than £10.

The high street has been struggling over the last few years after seeing a drop in footfall since the pandemic and a shift towards online shopping.

But while some retailers have resorted to closing stores, others have continued to expand rapidly.

Homeware giant Wilko is currently fighting for survival after calling in administrators earlier this month, putting its 400 stores at risk, while Argos is planning to shut 100 branches this year.

But the Sun recently revealed Costco, a major discount warehouse retailer, is planning a huge expansion in the UK with 14 more stores set to open in the next two years.

Bakery chain Greggs is also expanding this year, with plans to open a net total of 150 branches in 2023.

You can find your nearest White Company store using its store finder tool on its website – just put in your postcode or nearest town.

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