Former Kraft Heinz CEO on ketchup shortage
Former Kraft Heinz CEO Bill Johnson on food prices, ketchup shortage.
Beloved British singer Ed Sheeran is taking a dip into the condiment business.
Kraft Heinz announced the launch of Tingly Ted’s hot sauce on Tuesday — the sauce a collaboration between the brand and the award-winning recording artist.
Sheeran, a self-proclaimed sauce fanatic, according to a press release, sought out Kraft Heinz to bring his "ultimate" hot sauce dreams to life.
MILITARY VETERANS BENEFIT FROM BBQ SAUCE: SAILOR JERRY GIVES 100% OF PROFITS TO SUPPORT AMERICA'S HEROES
The dream: to create the "ketchup" of hot sauces.
"I love sauces, that’s no secret," Sheeran wrote in a statement provided to FOX Business.
"But the older I’ve got, the more I love and need spice with every single meal."