How Apple is pitching its new ad format

Hi and welcome to Insider Advertising for April 27. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Apple’s new ad format.
  • How social media managers manage screen time.
  • Facebook and Google’s scam ads problem.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

Apple CEO Tim Cook.Photo by Justin Sullivan/Getty Images

As Apple tightens the screws on ad tracking, it’s preparing a new ad format of its own. People briefed on the plans reveal its pricing model and targeting options.

  • Apple is preparing a new ad unit that will sit atop the “Suggested Apps” page in the App Store, Lara O’Reilly reported.
  • Execs briefed on the new format said it will be charged on a CPM basis, with some targeting options.
  • News of the new ad comes as Apple rolls out its privacy update, putting the squeeze on ad tracking.

Read the story.

Nathan QuayeNathan Quaye

Social media managers have to be constantly online for their jobs. We asked 4 to break down how they fight to control their screen time.

  • Most people were looking at screens for hours a day even before the “Zoom fatigue” of the pandemic.
  • Kavi Shah reported that social media managers, whose jobs force them to be online, set out how they limit their screen time.
  • Their tips range from switching off video on calls to cut-off points for looking at your phone. 

Read the story.

DENIS CHARLET / Contributor

Facebook and Google are failing to crack down on scam ads, new research suggests

  • Consumer group Which? called for new laws to force the tech giants to monitor fraud more closely, Martin Coulter reported.
  • 34% of people surveyed who reported a scam ad to Google said it was not taken down while 26% said the same about a Facebook scam ad.
  • Facebook and Google said scam ads were not allowed on their platforms and would take action where necessary.

Read the story.

More stories we’re reading:

  • WATCH: How advertisers can navigate the death of third-party cookies, according to execs from Mars Petcare, R/GA, The Washington Post, and The Trade Desk (Insider)
  • These 9 innovative hotel chains are the ones to watch as the travel industry makes its big comeback. experts say (Insider)
  • Tim Cook reportedly told Mark Zuckerberg that Facebook should delete all data it collected after the Cambridge Analytica scandal, and he was ‘stunned’ by the suggestion (Insider)
  • Roku says it may lose YouTube TV app after Google made anti-competitive demands (Axios)
  • TV ratings: Oscars at all-time low in early numbers (Hollywood Reporter)
  • Simon & Schuster employees submit petition demanding no deals with Trump administration authors (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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