21 beauty buys to treat yourself to from small British beauty brands

Want to add to your beauty collection while supporting indie brands across the UK? Here, we run through the best items to try out from brilliant and burgeoning British beauty labels you’ll want on your radar.

Whether you’ve had the same routine for years or are always on the hunt for something new, beauty plays a big part in our lives. What we all want is to find that product that not only works but happens to make for an aesthetically pleasing addition to your shelfie while supporting small businesses at the same time. 

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Here’s where The Drop by Stylist comes in. It’s our marketplace to shop from over 500 British independent brands – and when we say there’s something for everyone, we mean it. Covering all areas, including beauty, fashion, homeware and accessories, there’s plenty on offer. Plus, we have some brilliant savings and products exclusive to The Drop, so if you’re looking for a special (last minute) gift for a birthday, house warming, engagement or simply want to treat yourself, there’s something that’ll work for you.

Rather than trawling through an endless list of pick-me-up items, we’ve hand-picked a selection worthy of your beauty collections. Scroll down to find the next product that could very well become a staple… 

  • Kind2 The Rebalancing Bundle

    The Drop: KIND2 Rebalancing Bundle

    Whether you’re trying to use less plastic or avoiding endless airport bag drop queues and the threat of lost luggage, Kind2’s rebalancing solid shampoo and conditioner bundle is here to help. Featuring two shampoo bars and one conditioner (which lasts a lot longer), each bar is equivalent to two 250ml bottles.

    Made from a clarifying blend of coconut oil, cocoa butter, macadamia oil, charcoal and scented with rosemary and mint, the rebalancing shampoo bar is perfect for normal, oily or thick hair. The fragrance-free conditioning bar contains a trio of nourishing oils, including coconut oil, macadamia oil and argan oil. Environmentally friendly holiday essentials that cut down on stress? We are here for it.

    Shop Kind2 The Rebalancing Bundle at The Drop, £30

    buy now

  • Wild Science Lab Light Switch Hyperpigmentation Serum

    The Drop: Wild Science Lightweight Serum

    Overdid it in the sun and regretting the effect it’s had on your skin? Give your face a helping hand with improving hyperpigmentation thanks to Wild Science Lab’s Light Switch serum – available with a 10% saving exclusive to The Drop.

    Packed with aloe vera, cucumber extract and a hardworking formula of 6% azelaic acid (known for its brightening, tone and texture-improving qualities) and the hyperpigmentation-improving hero ingredient tranexamic acid, this is an effective product that will reveal brighter, more even and more radiant-looking skin. Just what the doctor ordered…

    Shop Wild Science Lab Light Switch Hyperpigmentation Serum at The Drop, £27

    buy now

  • dr. Eve_Ryouth Vitamin D Hyaluronic Acid Pro-Age Serum 60ml

    The Drop: Dr Ever Youth Vitamin D Serum

    With an impressive 75% saving available exclusively on The Drop, dr. Eve_Ryouth’s serum will be your first port of call for better skin. “Containing chicory root extract that works in a similar way to vitamin D, it promises to boost hydration together with moisture-loving hyaluronic acid, as well as improving the skin’s all-important barrier function,” says Stylist beauty contributor Shannon Peter.

    Also containing glycerin, squalane, shea butter and collagen, the weightless gel serum is a cocktail of powerhouse ingredients. And at this price, your skincare routine certainly isn’t going to argue.

    Shop dr. Eve_Ryouth’s Vitamin D Hyaluronic Acid Pro-Age Serum 60ml at The Drop, £15

    buy now

  • Luneia Drench Dew Adaptogenic Hydrating Face Mist

    The Drop: Luneia Facial Mist

    Made from a moisturising, balancing and soothing blend of niacinamide, hyaluronic acid, redness-reducing zinc and smoothing reishi mushroom, slot this spray into your morning routine before your serum to ensure it is absorbed more efficiently or spray it over make-up throughout the day when you’re in the office for a refreshing boost. Round-the-clock dew is always OK in our book.

    Shop Luneia Drench Dew Adaptogenic Hydrating Face Mist at The Drop, £18 

    buy now

  • London Botanical Laboratories CBD Bakuchiol Face Set (Serum & Moisturiser)

    The Drop: London Botanical Laboratories CBD Serum

    If you’re wary about using retinol, but hanker after smoother, more radiant-looking skin, let us introduce you to London Botanical Laboratories’ CBD and Bakuchiol serum and moisturiser set – available with an incredible 80% saving exclusive to The Drop.

    Both products contain CBD, known for its hydrating and anti-inflammatory properties, in tandem with the star player, bakuchiol – a natural alternative for retinol that works for sensitive skin.

    Ready for use in your morning and nighttime skincare routine post-cleanse, simply massage two pumps of the serum into the skin and follow with the moisturiser to lock in all that goodness. Achieving the clear, bright and smooth skin of our dreams just got that much closer…

    Shop London Botanical Laboratories CBD Bakuchiol Face Set (Serum & Moisturiser) at The Drop, £29.99

    buy now

  • Eve and Keel Stability Roller and Crystal Gift Set

    The Drop: Eve and Keel Stability Gift Set

    Whether you’re suffering from Mercury in retrograde or simply in need of some self-care tools to relax and unwind, Eve & Keel’s Stability Set is the dose of tranquillity you’ll want by your side to keep you grounded and balanced at all times.

    The kit contains two key pieces: an aromatherapy roll-on for your inner wrists, swirling with soothing notes of vetiver, frankincense and elemi which are designed to calm your stability root chakra, while the chunk of Brazilian black tourmaline stone helps to ward off any negative energy.

    Shop Eve and Keel Stability Roller and Crystal Gift Set at The Drop, £27

    buy now

  • Five Dot Botanics Deep Feed Nourishing Face Serum

    The Drop: Five Dot Botanics Nourishing Serum

    With a huge 50% saving exclusively on The Drop, this soothing, smoothing serum from British beauty brand Five Dot Botanics is like an açai bowl in skincare form.

    “I’ve long been a fan of facial oils,” says Stylist’s senior beauty writer Morgan Fargo. “This contains cold-pressed green coffee beans to calm and decongest skin (lovely in the morning, especially during hay fever season), as well as vitamin E-containing Amazonian cacay nut oil to soften and repair. The best bit? It absorbs quickly, which means I can use it morning or night.”

    To use, simply massage 2 to 3 drops into skin after cleansing at night and apply your moisturiser as usual. Waking up to glowing, deeply nourished skin = all the goals.

    Shop Five Dot Botanics Deep Feed Nourishing Face Serum at The Drop, £19

    buy now

  • Warda Skincare Vitamin C Glow Boost Oil-Serum

    The Drop: Warda Skincare Vitamin C Boost Oil Serum

    Morning routines aren’t the only place for a glow-boosting vitamin C product. Inspired by Eastern beauty formulations and created in London, Warda Skincare’s Vitamin C Glow Boosting Oil Serum can be used morning, noon and night. And with an impressive £40 saving exclusive to The Drop, how can you say no?

    A hybrid oil-serum that is as nourishing as it is glow-inducing thanks to aloe vera, vitamin E, almond oil and squalene, simply massage a few drops into the skin as the last step in your morning routine before applying SPF or as the last step at night to reap the brightening benefits. Looking to make your nighttime routine even more luxe?

    Thanks to the oil-serum formulation, there’s enough slip to grab your gua sha for some facial massage and lymphatic drainage before bed. At this price, we’ll take 10.

    Shop Warda Skincare Vitamin C Glow Boost Oil-Serum at The Drop, £9.99

    buy now

  • Floragy Restore Body Oil – Grapefruit + Lavender

    The Drop: Floragy Restore Body Oil

    Finding the right body moisturiser is like finding the perfect white T-shirt – once you’ve got it, you reach for it Every. Single. Day. So, rather than trawl through endless cream formulas that evaporate within seconds, venture into the world of easily-absorbable body oils with Kent-based beauty brand Floragy thanks to this exclusive scented version of their popular Restore Body Oil.

    Floragy’s founder Louisa makes a point to use naturally-derived ingredients that are incredibly effective, such as the deeply moisturising coconut oil, camelia oil, rosehip oil and olive squalane found in this formula.

    And with this exclusive grapefruit and lavender scented version, you don’t need to bother with perfume before heading out.

    Shop Floragy Restore Body Oil – Grapefruit + Lavender at The Drop, £27

    buy now

  • Verdant Alchemy Breathe In Mineral Bath Salts

    The Drop: Verdant Alchemy Breathe In Bath Salts

    If you’ve succumbed to The Cold To End All Colds that’s been doing the rounds, you’re probably desperate for some self-care that will decongest, de-stress and boost your wellbeing.

    Say hello to Verdant Alchemy’s Breathe In bath salts which are packed with minerals and herbs that will help you get back on track.

    Uplifting eucalyptus, lemon and bergamot oils will soothe your airways while aromatic thyme and cedarwood add a cosy vibe to your bathroom, cocooning you in a spa-like ambience that will have you feeling better in no time.

    Shop Verdant Alchemy Breathe In Mineral Bath Salts at The Drop, £12  

    buy now

  • Albus & Flora SPF30 Multi-Active Tinted Lip Balm

    Albus & Flora Tinted Lip Balms

    How much do we love Albus & Flora’s Multi-active Lip Balms right now? With an exclusive price available only on The Drop – not to mention free shipping – choose from five shades including four subtle tints that range from peachy nude to berry red, as well as a go-to clear version.

    As the changeable British weather gives us the (suspect) gift of dry, chapped lips that don’t know if they’re coming or going, this deeply nourishing lip balm that’s rich in antioxidants, omegas and vitamins (plus SPF30 to boot) is the perfect find. Even better, the cocktail of potent botanicals significantly reduces the occurrence of cold sores, as well as encouraging their healing.

    Shop Albus & Flora SPF30 Multi-Active Tinted Lip Balm at The Drop, £14

    buy now

  • Floragy Smoothing Hair Oil

    The Drop: Floragy Smoothing Hair Oil

    After becoming obsessed with skincare during 2020, our attention has now turned to our hair. If damage and dryness have been wreaking havoc on your strands, Floragy’s No.3 Smoothing Hair Oil is a problem-solving saviour that’ll help rid you of brittle ends and treat your scalp.

    Combining camellia seed oil (great for non-greasy moisture), almond oil (to strengthen damaged locks) and grapefruit essential oil (to promote healthy hair growth), it’s full of all the ingredients your hair needs to thrive.

    Shop Floragy Smoothing Hair Oil at The Drop, £12.60

    buy now

  • Vegan by Happy Skin Watermelon & Hyaluronic Acid Serum 30ml

    The Drop: Vegan by Happy Skin Watermelon Hyaluronic Acid Serum

    With almost 50% off exclusively on The Drop, this serum harnesses the power ofmoisture-locking hyaluronic acid and antioxidant-rich watermelon extract, plus soothing aloe vera and nourishing argan oil.

    In other words, it’s specifically designed to give your skin a juicy, hydrated glow. Simply massage two pea-sized pumps into skin before moisturiser every morning and evening for the dewy face of your dreams.

    Shop Vegan by Happy Skin Watermelon & Hyaluronic Acid Serum 30ml at The Drop, £15.90

    buy now

  • Made By Coopers Sleepy Head Room & Pillow Mist

    The Drop: Made by Coopers room and pillow spray

    If you’re not already spritzing a calming aromatherapy-based scent around the bedroom or on your pillow just before bed, you don’t know what you’re missing. Sussex-based beauty brand Made By Coopers knows all about this, with founders Clare and Dan having travelled across India to discover all they could about Ayurveda and the power of scent.

    Their bestselling room and pillow sleep spray includes a concoction of de-stressing aromas including organic lavender, chamomile and frankincense. Simply spray two to five times evenly around your room, on pillows and linen and you’re in for a great night’s sleep.

    Shop Made By Coopers Sleepy Head Room & Pillow Mist at The Drop, £17.50

    buy now

  • Elsa’s Organics Skinfoods Love Natural Deodorant, Rose and Patchouli

    The Drop: Elsa’s Organics Deodorant

    We all know some natural deodorants can be a bit iffy – after hundreds of attempts, founder Henrietta landed on this version that minimises odour thanks to magnesium and pink Himalayan salt. 

    It also detoxifies skin using oil-absorbing kaolin clay and contains antimicrobial coconut oil. Just swipe the stick onto clean underarms a couple of times, let it sink into skin as the body heats up and you’re ready to face the day.

    Shop Elsa’s Organics Skinfoods Love Natural Deodorant, Rose and Patchouli at The Drop, £10

    buy now

  • Eclat Skincare London Rose Glow Oil & Eyes Set

    The Drop: Eclat Skin London Rose Blossom Oil and Eye Mask

    Upgrade your self-care sessions with the double whammy of Eclat Skin London’s Rose Glow Set, featuring its bestselling Rose Blossom Hydro-Gel Eye Pads and new Rose Blossom Glow Facial Oil, available with a huge £60 off exclusively on The Drop by Stylist.

    Packed with antioxidant-rich rose blossom extract, place the hydrogel masks onto cleansed skin for 10-15 minutes for a smoother, brighter-looking eye area, minus the puffiness. When the time calls to gua sha the night away, the lightweight facial oil is infused with moisture-packed hyaluronic acid and natural oils to provide the perfect amount of hydration, slip and of course, natural glow. Wake up to brighter, more relaxed skin.

    Shop Eclat Skincare London Rose Glow Oil & Eyes Set at The Drop, £24.90

    buy now

  • Queenie Organics Hand and Body Cream

    The Drop: Queenie Organics Hand & Body Lotion

    Is your chapped skin in need of moisture? Try Queenie Organics’ hand and body cream, available with 12.5% off on The Drop, which comes in three scents for three moods: refreshing lemon and bergamot, earthy frankincense and lavender, and floral ylang ylang and palmarosa.

    Not only is it deeply nourishing, it’s proudly palm oil-free and certified organic by the Soil Association (a bonus if you’re looking for an eco-friendly Mother’s Day gift). Once you’re done with the aluminium tub, pop it into the recycling or repurpose as storage for pens, make-up brushes or general bits and bobs.

    Shop Queenie Organics Hand and Body Cream at The Drop, £17.50

    buy now

  • Magic Organic Apothecary Fortifying Bath Potion 100ml

    The Drop: Moa Green Bath Potion

    When the world feels bleak, slumping into a foamy bubble bath worthy of Zoë Kravitz in High Fidelity is just what the self-care doctor ordered. 

    To make it even better, add Magic Organic Apothecary’s Fortifying Green Bath Potion – a concentrated herbal blend of calming yarrow, decongesting peppermint and detoxifying fennel – for a more relaxing experience. Simply pour, sit back and feel your stress evaporating into thin air…

    Shop Magic Organic Apothecary Fortifying Bath Potion 100ml at The Drop, £25

    buy now

  • Nett Exfoliator

    The Drop: Nett Exfoliator

    Originally from Ghana, the Nett is a reusable exfoliation sheet that will make quick work of your body care routine. Adept at sloughing off dry skin, it’s fast-drying, can be thrown in the washing machine to refresh and will last for up to two years.

    Shop Nett Exfoliator at The Drop, £22.50

    buy now

  • Scentered Five Minute Acupressure Foot Mat and De-Stress Mindful Aromatherapy Malm

    The Drop: Scentered aromatherapy balm

    Simply douse your wrists, neck and temples with the De-Stress essential oil blend and breathe in its mind-massaging powers while standing on the acupressure spikes. 

    An impressive collection of 26 bones, 100 ligaments and 20 muscles in the feet means that activating acupressure points on your soles does wonders for the entire body. Used in traditional Chinese medicine to release blocked energy, it’s a speedy self-care practice that cleverly supports wellbeing. Au revoir sore feet and high stress levels…

    Shop Scentered Five Minute Acupressure Foot Mat & De-Stress Mindful Aromatherapy Balm at The Drop, £29.50

    buy now

  • Sleep Goddess Slumber Beauty Sleep Shower Mist

    The Drop: Sleep Goddess Slumber shower sleep mist

    If you’ve dreamed about turning your nighttime showers into a spa-level relaxing experience, prepare to be metaphorically lullabied. 

    Created by the brand’s insomniac founder Laurelle, simply place a few scoops of the essential oil-packed powder in the corner of your shower and let its soothing scent fill the steamy air. With a saving of more than 15% off exclusively on The Drop, your dreams will be even better.

    Shop Sleep Goddess Slumber Beauty Sleep Shower Mist at The Drop, £13.99buy now

Images: courtesy of brands

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